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FAMILY PREVIEW: KidzROC

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When you're a 12-year-old girl, you might ask your mom to throw you a pool party or drop off you and your friends at the movies. If your mom is a Broadway producer, though, you can aim a bit higher.

KidzROC is the latest project from Lori Bajorek, producer of "Godspell" and "13!" on Broadway, as well as 2008's "Jane Austen's Pride and Prejudice, The New Musical," which previewed a few years back at the Eastman Theatre. The new endeavor evolved from a conversation with Bajorek's daughter, Alia. "She said, ‘Mom, why can't you do something here to help raise money for kids and have kids performing in it?' She kind of convinced me, and it kept growing from a little idea," says Bajorek.

KidzROC is 90 minutes of live music and dancing that puts kids in the spotlight, including three young, local bands. Headliner 441, which just released its first full-length CD, "Light the Way," is made up of four Penfield boys who range in age from 11 to 14. Also performing will be NEx Generation, the Sierra Jones band, and a group of six young dancers and singers billed as "‘Glee'-style cheerleaders." Celebrity impersonators will perform songs by Kid Rock, Lady Gaga, Ke$ha, and others.

Ticket sales will benefit CANs for Kids (cansforkids.info), a nonprofit Alia created that has raised money for local charities like the Ronald McDonald House and Salvation Army, as well as programs in math, science, and the arts. Alia, a seventh grader at Calkins Road Middle School, collects cans and bottles, donates the returns to the organization, and encourages others to do the same. To lend a hand to KidzROC, the Henrietta Redemption Center (2595 E. Henrietta Rd., Henrietta) donated an extra cent for each can returned in January. Kids who collect enough cans earn VIP tickets to the show; schools can nab 100-seat VIP sections.

The night's entertainment is aimed at the whole family, says Lori Bajorek. "You could take your 5-year-old and also the 12-year-old sister or brother. And it's something that I think Mom and Dad would like to come to. ... Mom and Dad will recognize things that have been redone in today's music."

Even though most of the performers aren't even old enough to drive, Bajorek promises a big event. "This is a true rock concert in rock-concert style; this isn't just a kid going up on a stage at school," she says. "This is a rock concert complete with confetti machines, and things dropping from the sky, and smoke machines. People will be very impressed with the quality of what we're actually pulling off, and the kids are just phenomenal."

Two weeks before the concert, Bajorek already had her mind on the future of KidzROC - she would like to create a KidzROC band - and the performers were already itching to take the show on the road. "The ultimate goal is to make this an annual event," she says. "I would love to see if we could do it twice a year; that would be awesome. ... I want to help as many children have an opportunity to perform on a big stage and raise money for a good cause."

KidzROC also gives Bajorek, who will make an appearance on stage herself, the chance to fulfill a long-held ambition. "I kidded the kids: when I was a kid I wanted to be a rock star, but I just had zero talent," she says. "I'm actually living my childhood dream."

KidzROC

Saturday, February 5

Main Street Armory, 900 E. Main St.

7 p.m. | $12.50-$15 ($40/family four-pack) | 218-9125, kidzroc.com

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