It was announced today that 360 | 365 -- the organization that originated in 2001 as the High Falls Film Festival -- and the George Eastman House have ended their two-year partnership. The organizations had collaborated on the 360 | 365 George Eastman House International Film Festival in 2009 and 2010.
Dr. Anthony Bannon, the Ron and Donna Fielding Director of George Eastman House, said via press release, "We understand the challenges faced by regional film festivals, and support 360 | 365's need to focus their efforts. At Eastman House we celebrate film daily, and our Dryden Theatre program of hundreds of screenings each year is a film festival unto itself. We wish our friends well as they prepare for their next event, and encourage the community to continue supporting film in Rochester."
Nancy McAfee, chair of the 360 | 365 board, said via the press release: "We continue to work closely with all Rochester organizations that align closely with our mission. The decision to end our co-branded relationship with the highly respected George Eastman House was driven by the need to clarify our identity for potential funders and sponsors."
The next edition of the festival -- now known simply as the 360 | 365 Film Festival -- is set for May 2-7, 2012. A spokesperson for the festival said that the board of the organization will continue to develop festival's focus, and that Managing Director/Programmer Linda Maroney is still on board, and D&C columnist Jack Garner will continue to serve as an artistic consultant. There is not expected to be a change in venues, as the Eastman House's Dryden Theatre was involved prior to the official GEH partnerhip in 2009.
For more information on the film festival visit the 360 | 365 website.




Comments for FESTIVAL NEWS: 360 365 Film Festival and George Eastman House end partnership (1)
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Julie Gelfand said on Aug. 17, 2011 at 6:21pm
I look forward to watch the festival continue to evolve. While the linking of the festival to the Eastman House seemed like a natural and cool idea, I imagine attracting donors to the festival was more difficult, since those who had already given to the Eastman House were less likely to also give to the festival. Good luck and keep up the wonderful work, festival folk!
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